Luis Puncel, CPA, President of Puncel Consulting Associates, is a former PwC audit partner with more than 30 years’ experience in consulting on accounting and financial reporting matters, auditing, and business advisory services to public and private companies ranging from early stage to Fortune 500 in a number of industries, such as manufacturing, technology, software, web services, manufacturing, medical device, and others.
Luis assists company management, audit committees, CPA firms and others in interpreting and applying generally accepted accounting principles to complex transactions. His specialties are performing technical accounting research and analysis of complex GAAP and SEC financial reporting issues of all types, audit preparation, advising on internal controls design and remediation, advising on generally accepted auditing standards and PCAOB standards, and providing training programs.
He began his career and worked for over 21 years with PricewaterhouseCoopers, including 10 years as an audit partner heading private and public company audit engagements. He also served as the partner‐in‐charge and technical consulting partner for an international accounting firm, and has also been responsible for audit quality for hundreds of audit engagements throughout his career. Working for an international public company, he also managed the successful first‐year implementation of Section 404 of the Sarbanes‐Oxley Act (internal control over financial reporting).
Luis graduated from the Marshall School of Business of the University of Southern California with a degree in Business Administration. He is a licensed CPA in California, a member of the American Institute of Certified Public Accountants, and is a nationally recognized author of the 2008 through 2011 editions of Knowledge‐Based Audit™ Procedures and Knowledge‐Based Audits™ of Public Entities: A Guide to PCAOB Standards and SEC Rules published by CCH. He also authored editions the Knowledge‐Based Audit™ (KBA) Tools for audits of commercial entities, a collection of close to 200 checklists, questionnaires, work‐papers, sample correspondence, and sample auditor’s reports, which are currently in use by accounting firms across the U.S. He is a frequent speaker, panelist, and trainer on topics related to accounting, auditing and SEC matters.
